Monday, April 7, 2014

Are discounts returning?

  Apparently, according to a new story in The Wall Street Journal.

   Seems as prices have gone up, and incomes have gone down or remained stagnant, folks have been "downshifting," buying fewer brand names, or fewer items of anything.   Apparently this is showing up in the manufacturers' bottom lines and making them nervous.

Procter & Gamble Co., Georgia Pacific Corp., Henkel AG and other companies have responded with a blitz of deals and coupons in conjunction with retailers. Indeed, over a third of packaged food and household products are now sold with discounts, as retailers and manufacturers struggle to get people to open their wallets. In some categories, such as soda, toilet paper and potato chips, more than 50% of consumers' purchases include discounts, said Gary Stibel, chief executive of the New England Consulting Group, a marketing consulting firm.

So,does this mean there are deals to be had?  Maybe.

Personally, I've seen deals, but haven't been impressed.  Forcing me to buy eight items in order to get a discount doesn't sit well. Nor does telling me I have to buy $35 worth of X company's products.
 I am, however, pleased to see coupons and more sales on my furries' brand of cat food. (Though I've been stretching it with other brands.)
 So, like everything else, it pays to shop around .... and decide for yourself if it's truly a deal.

The full story:

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