Saturday, December 14, 2013

On sale: strings attached

  I've noticed a change in how the supermarkets in my city are doing weekly sales ---  the big loss leaders  now have a few strings attached. 

   For example, at one store, coffee was on sale for $4.99 a can ... provided you buy two.  Last week it was on sale as part of a "Buy 10 items and get $10 off." )

   That store also had ham for  99 cents a pound, provided you bought an additional $10 worth of groceries. Another store had it for 97 cents, with a $25 additional purchase.  (I've seen this  with turkeys, but it's the first time I've seen this kind of restriction on ham.)

     The conventional wisdom was that stores would use the loss leaders to draw in shoppers, who would buy  enough other items to make up the "loss."   Wondering if so many shoppers are now  just buying the loss leaders  that stores are using the "additional purchase" card to make sure they get back their investment ...



 
 

2 comments:

Jackie said...

In Canada there have always been those type of strings attached. I am pretty sure that you have stated the reasoning behind your stores changes in policy.

God Bless.

DW said...

I think stores here have been a little late to that particular party, since there's a good deal of competition here. But they're all tightening up their policies ...