Tuesday, August 11, 2009

Back to basics?

A note from the news ...

The Wall Street Journal reports that Procter & Gamble is trying a fewer-featured version of Tide.

The product, Tide Basic, is available in 100 stores throughout the Southern U.S. It lacks some of regular Tide's cleaning capabilities and costs about 20% less than the regular product.

This is being billed as a reaction to folks tightening their purse strings -- turning to less-expensive brands (not to mention the folks who make their own) and using more coupons. (And not just with detergent, apparently; P&G recently reported an 18% drop in fourth-quarter profits. )

Maybe we have a trend here ... new, and not-improved. Perhaps we'll go all the way back to ... plain soap?

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